Available for new projects

Design that turns followers into customers.

I’m Gertrude — a brand and social media designer who partners with businesses to build memorable identities and content engineered for growth. Strategy first, aesthetics always.

Start a project View selected work
60+
Projects delivered
7.5K+
Followers grown organically
100+
Customer conversions
4
Industries served

Trusted by

  • Galleria Kamera
  • PadelX
  • Padel 300
  • Nutrifam
  • The Fur Life
  • Bathala
  • Nero Hair Studio
  • DreamSkin
  • Plug n Play
  • Rejuvenate Clinic
  • Arise Tutoring
  • Adriano's Cakes
  • Coure+
  • Kislap Camera Rental
  • Galleria Kamera
  • PadelX
  • Padel 300
  • Nutrifam
  • The Fur Life
  • Bathala
  • Nero Hair Studio
  • DreamSkin
  • Plug n Play
  • Rejuvenate Clinic
  • Arise Tutoring
  • Adriano's Cakes
  • Coure+
  • Kislap Camera Rental
Illustrated portrait of Gertrude Kristine Gajiran

About

Creative by instinct. Strategic by training.

I’m Gertrude — a brand and social media designer from Batangas, Philippines, studying Business Analytics. Most designers stop at “does it look good.” I keep going: does it reach the right people, and does it convert? I follow the numbers after every post goes live.

  • Design that sells
  • Data-informed
  • End-to-end partner

  1. Social Media Manager · Galleria Kamera

    Apr 2025 — Present● Now

  2. Social Media Manager · PadelX & Padel 300

    Oct 2025 — Feb 2026

  3. Social Media Manager · Rejuvenate Clinic & Academy

    Oct 2024 — Dec 2024

  4. Freelance Graphic Designer · Self-Employed

    Jan 2022 — Present● Now

Clients across PH · SG · UK. BS IT (Business Analytics) at Batangas State University — Dean’s Lister, 5th Place National Programming Challenge, 1st Place Likha Film Festival.

Download CV
Services

Everything your brand needs to grow

Brand Identity Design

Logos, identity systems, and guidelines that make your business instantly recognizable.

Social Media Management

Content calendars, consistent posting, and engagement that turns followers into customers.

Content Creation

Scroll-stopping graphics and short-form video, built for the platforms your customers use.

Marketing & Presentation Design

Decks, posters, menus, and campaign creatives that look as professional as you are.

Web Design & Development

Modern, fast websites and UI design — from landing page to launch.

Not sure what you need?

Tell me your goals and I’ll recommend a starting point.

Let’s talk

Selected Work

Real brands. Real results.

Six brands, four industries. Click any project to read the full case study.

Camera Retail Galleria Kamera Instagram feed in a phone mockup

Galleria Kamera

Social Media Management

0 → 7,500+ followers · 100+ sales

 See it live on TikTok
Sports & Lifestyle PadelX green checkered Instagram feed system

PadelX

Social Media Branding

Feed system across SG & PH

 See it live on Instagram
Skincare & Aesthetics DreamSkin brand identity collage in dusty rose

DreamSkin

Brand Identity

Logo system, packaging & merch

 See it live on Facebook
Kids & Creative Play Plug n Play logo on hoodie, tee, cap and storefront signage

Plug n Play

Brand Identity

Logo system + apparel & signage
Consumer Goods Bathala blue social media banners and templates

Bathala Tissue Supplier

Social Media Rebrand

Fragmented → cohesive brand

 See it live on Facebook
Barbershop & Grooming Nero Hair Studio moody black and white creatives

Nero Hair Studio

Social Media Rebrand

Premium dark identity

 See it live on Facebook

Featured Case Study

How design decisions become business results.

One project in full — the thinking, the work, and what it earned the client. Every other project above opens the same way.

Camera Retail — Batangas, PH Galleria Kamera Instagram feed system in a phone mockup
01

Galleria Kamera

Social Media Management

The challenge

A camera shop with great inventory but almost no digital presence, while local competitors dominated attention online.

What I did

  • Built the TikTok channel from zero with organic short-form content — no paid ads.
  • Designed a catalog-style feed system so every listing looks premium and consistent.

7,500+

TikTok followers, fully organic

100+

Completed sales from social

₱0

Ad spend

@galleriakamera

TikTok · 2025

Organic only

739K

Total views

1,117

New followers

₱0

Ad spend

  • Sony A6000 — in-store feature

    286.8Kviews

    May 29, 2025 · 8,592 likes · 2,165 saves · 666 new followers · 4.0% engagement

  • Sony A6400 — product spotlight

    177.5Kviews

    Oct 7, 2025 · 7,120 likes · 1,171 saves · 177 new followers · 5.0% engagement

  • Fujifilm — hands-on feature

    274.7Kviews

    Nov 10, 2025 · 7,812 likes · 1,778 saves · 274 new followers · 3.6% engagement

Source: TikTok Studio analytics, @galleriakamera

The outcome

  • One cohesive identity across TikTok, Facebook, and Instagram.
  • Social became a real revenue channel, not a marketing checkbox.
  • CapCut
  • Canva
  • Lightroom
  • Meta Business Suite
See it live on TikTok

My Skills

Tools I master.

Design & Creative

  • CvCanva
    95%
  • PsPhotoshop
    90%
  • AiIllustrator
    85%
  • FgFigma
    85%
  • LrLightroom
    80%
  • CcCapCut
    90%

Social Media & Analytics

  • MbMeta Business Suite
    90%
  • CsCreator Studio
    85%
  • TtTikTok Studio
    85%
  • IgInstagram Insights
    85%
  • XlExcel / Sheets
    85%
  • GwGoogle Workspace
    90%

AI & Workflow

  • ClClaude
    90%
  • GpChatGPT
    90%
  • GmGemini
    80%
  • DsDeepSeek
    75%
  • NtNotion
    80%
  • WdMicrosoft Word
    90%

Process

A clear process. Zero guesswork.

You always know what happens next, what you’re getting, and when — whether it’s a one-off logo or a monthly content partnership.

  1. Step 01

    Discover

    A free consult on your goals, audience, and competitors — the business first, not the design.

    Project brief & goals

  2. Step 02

    Strategy

    A clear creative direction and plan, approved by you before any design begins.

    Creative direction & plan

  3. Step 03

    Design

    Concepts and structured feedback rounds, with updates at every step.

    Designs & revisions

  4. Step 04

    Deliver & Grow

    Final files, guidelines, and reporting on what the numbers say is working.

    Files, guidelines & reporting

Pricing

Clear starting points, no guessing

Show prices in

Brand Identity

₱12,000one-time project

A complete visual identity your business can use everywhere.

  • Logo + logo system
  • Color & typography
  • Mini brand guidelines
  • Social profile assets
  • 2 revision rounds
Start this project
Most requested

Social Media Management

₱10,000per month

I run your channels end to end — content, posting, engagement.

  • Monthly content calendar
  • 12–16 posts + stories
  • Community engagement
  • Editable template kit
  • Monthly insights report
Start this project

Web Design

₱20,000starting from

A fast, modern site that makes your business look established.

  • UI/UX design
  • Responsive build
  • Contact form setup
  • Basic SEO & metadata
  • Launch support
Start this project

Every business is different — these are starting points, not fixed quotes. Tell me your goals and I’ll send a scope and price that fits.

Testimonials

Clients stay because the work works.

“Gertrude built our TikTok from nothing and turned it into the place our customers actually find us. People walk into the store asking about cameras they saw in her videos.”

Kristine Gajiran

Galleria Kamera — Camera Retail

7,500+ followers · 100+ sales

“Even while she was busy with school, Gertrude delivered every single time — and the work consistently came back better than we expected.”

Jam Pineda

PadelX — Sports & Lifestyle

Multi-account, SG & PH

“Everything she delivered was cute, polished, and exactly aligned with the vision we described. Across three different brands, she got it right every time.”

Sam Arabit

Plug n Play · Arise Tutoring · Palikpics

3 brands

“Consistently good work, delivered without any fuss.”

Gilbert Go

Nutrifam — Health Food

E-commerce campaigns

FAQ

Answers before you ask.

Anything else — just message me.

Brand identity: 2–3 weeks. Social media runs monthly, with your calendar delivered before the month starts. You get a timeline before we begin.

Two rounds, included. We agree on direction before design starts, so that’s almost always enough — and there are no surprise charges.

50% to book, 50% on delivery. Retainers bill at the start of each month, with a simple written agreement covering scope and deliverables.

Yes — I’ve delivered for clients in Manila, Singapore, and the UK without a single in-person meeting.

Contact

Let’s build something your customers remember.

Tell me about your business and what you’re trying to grow. I’ll reply with honest recommendations and a clear starting point — even if the answer is “you don’t need me yet.”

Currently taking on new projects

Please tell me your name.

That email doesn’t look right.

What’s your business or brand called?

Pick the closest option — “Not sure yet” is fine.

A couple of sentences helps me reply with something useful.

No commitment — you’ll get a reply within 24 hours, whether or not we end up working together.

Message sent!

Thanks for reaching out — I’ll get back to you within 24 hours with next steps (and usually a few first ideas).